{
  "status": "Illustrative acceptance plan, not an executable test suite or observed production result",
  "topic": "Fitness app store listing experiments",
  "date": "2026-11-04",
  "sourceArticle": "https://aptixlabs.com/insights/fitness-app-store-listing-optimization",
  "setup": [
    "Use synthetic accounts and records",
    "Record the environment and implementation version",
    "Agree the expected product contract before testing"
  ],
  "reviewSequence": [
    "Choose one messaging hypothesis per experiment",
    "Use faithful current-app screenshots and approved claims",
    "Review install and activation evidence with attribution limits"
  ],
  "cases": [
    {
      "id": "1",
      "condition": "A screenshot shows an unreleased feature",
      "expectedBehavior": "It is not presented as currently available",
      "observedBehavior": null,
      "status": "not_run"
    },
    {
      "id": "2",
      "condition": "Install conversion rises",
      "expectedBehavior": "Check downstream relevance before declaring success",
      "observedBehavior": null,
      "status": "not_run"
    },
    {
      "id": "3",
      "condition": "Sample size is small",
      "expectedBehavior": "Avoid confident winner claims",
      "observedBehavior": null,
      "status": "not_run"
    }
  ],
  "tradeoff": "A listing must remain clear to broad visitors even when a test targets one message. Preserve essential product identity and accessibility while changing the specific hypothesis under review."
}