AptixLabs' Instagram, X and LinkedIn presence is roughly 80% automated. The same pipeline that powers the partner-facing reel and carousel maker runs on a daily schedule for the studio itself.
The daily loop
- A Cloud Scheduler trigger fires once a day at 9am IST
- A Cloud Run worker pulls a topic from the content backlog in Firestore
- The pipeline produces a reel, a carousel and a caption
- Assets drop into Cloud Storage and post via the platform APIs
- A Slack notification confirms publication
Where humans stay in the loop
A human reviews the queue once a week and can pull, edit or replace any asset before it ships. The point isn't to remove judgment — it's to make execution near-free so the team's time goes into judgment, not into video editing.
Why we run it on ourselves
The pipeline is also the studio's most concrete proof point for prospective partners. Instead of pitching automation, the studio runs its own funnel on the same tools and shows the dashboard. Conversion on this approach is meaningfully better than pitching it abstract.
What we don't automate
- Reactive replies and DMs — these are conversations, not broadcast
- Crisis comms — anything sensitive goes through a human
- Founder voice on LinkedIn — that's a separate, human-authored cadence
- Customer testimonials — every one is real and quoted with consent